| Nike's Big Bet is a documentary film that follows the story of how Nike, one of the world's largest sportswear companies, took a huge gamble in the 1980s that ultimately changed the sneaker industry forever. The film explores how Nike's founder, Phil Knight, and his team of innovative marketers and designers, made the bold decision to sign a then-unknown basketball player named Michael Jordan, and create a signature sneaker for him. The film delves into the challenges | |
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Rating: 6.4 Year: 2021 Duration: 82 min |
Views: 21 Categories: Documentary, Sport |
